'71 Film Poster Analysis

This official '71 poster is to advertise the film,but additionally includes who the director is,who stars in it and who the special effects are by. It shows us who the main character is and the dramatic emotion of the film. The central image is the main character in uniform holding a gun which gives us straight away the impression that this film is for action genre lovers.The background shows smoke from a fire and people with guns too,there's also a troubled setting going on behind him.The images in the poster are realistic as they just look like photographs from real life.

There are two main colours in the scheme to the whole poster: an unwelcoming black/dark blue and a dull gold colour,complete opposites. The title of the film is in white to contrast against the boring background colours,as well as the small print writing at the bottom. The bright white catches our eyes and makes it clear as to what the film is actually called, the film name is also in a larger font size to make it stand out against everything else that's going on. The poster doesn't appear to have a tagline,which means less is given away by wording and more is given away from the image on its own. From this image I don't think it really needs one to be able to attract your attention,the picture speaks for itself.

The layout of this poster has two layers,first layer with the main character including all of the writing and the second layer is the background image of the people in front of the houses. I think this is a well thought out poster lay out as it gets in everything it needs. Immediately we are drawn to the large image of Jack O'Connell on the left and the title,then we see the background and the reviews. As there's only one big image we realised that he must be a great importance to the film because everything else is surrounding him.The target audience that this poster would attract would be towards men,as the style of the poster is very bold and dynamic. This poster would definitely catch the eyes of action lovers and dramatic impacting films. It looks like a film full of emotions and fear.

I think this poster is great because it really matches the film itself and its genre. There's different things to look at but it isn't too busy and it also shows us everything we need to know,but not too much.