Sequence Analysis

Product Grid

Institution Grid

Production

Ownership - Warp films is an independent film company which was set up in 1989 through record label Warp Records. The company is based in Sheffield and London. The absence of strong Media Ownership results in Warp Films having small budgets.

Subsidiary Company - Warp Records also created Warp X, Warp Music Videos & Commercials and Warps afflicted company Warp Films Australia.

Operating Model - In 2005, Warp Films launched a distribution arm. The distribution label will be DVD driven, although it aims fir most films to have a theatrical life. Mixing in-house films and acquisitions, it will sub-distribute to companies in other European markets as its sister company does with music. It is designed to make it more attractive to filmmakers due to the company’s ability to release in other markets. It will focus on independent cult and classic films and will spawn online distribution site in May 2005. However, Warp do not always distribute their own films.

Market Position - Warp films is a successful company. We know this because its most successful film This Is England grossed a revenue at $329,327 in domesic lifetime profit (since its release on 25th July 2007) Also we know it’s successful because it is known by the companies target audience.    

Competitors - The main competitors of Warp Films are Big Buddha Films and Humbledinger. Big Buddha Films is an independent film company based in the United Kingdom, they specialise in films based around realism and the vulnerability of the human existence. Their main goal is to try and give women a strong voice, The second competitor of Warp Films is Humbledinger who is based Sheffield and they specialise in independent films/documentaries based around realism and prides themselves on being a friendly approachable company when it comes to making your film/video. 

Other Products -  

Four Lions (2010)

For Those in Peril (2013)

A Gun For George (2011)

Stages of Film Production - Flow Diagram

Character Analysis - Captain Sandy Browning

Character Analysis - Gary Hook

'71 Film Poster Analysis

This official '71 poster is to advertise the film,but additionally includes who the director is,who stars in it and who the special effects are by. It shows us who the main character is and the dramatic emotion of the film. The central image is the main character in uniform holding a gun which gives us straight away the impression that this film is for action genre lovers.The background shows smoke from a fire and people with guns too,there's also a troubled setting going on behind him.The images in the poster are realistic as they just look like photographs from real life.

There are two main colours in the scheme to the whole poster: an unwelcoming black/dark blue and a dull gold colour,complete opposites. The title of the film is in white to contrast against the boring background colours,as well as the small print writing at the bottom. The bright white catches our eyes and makes it clear as to what the film is actually called, the film name is also in a larger font size to make it stand out against everything else that's going on. The poster doesn't appear to have a tagline,which means less is given away by wording and more is given away from the image on its own. From this image I don't think it really needs one to be able to attract your attention,the picture speaks for itself.

The layout of this poster has two layers,first layer with the main character including all of the writing and the second layer is the background image of the people in front of the houses. I think this is a well thought out poster lay out as it gets in everything it needs. Immediately we are drawn to the large image of Jack O'Connell on the left and the title,then we see the background and the reviews. As there's only one big image we realised that he must be a great importance to the film because everything else is surrounding him.The target audience that this poster would attract would be towards men,as the style of the poster is very bold and dynamic. This poster would definitely catch the eyes of action lovers and dramatic impacting films. It looks like a film full of emotions and fear.

I think this poster is great because it really matches the film itself and its genre. There's different things to look at but it isn't too busy and it also shows us everything we need to know,but not too much.

'71 Official Trailer Analysis

This trailer gives a good sense of what happens in the film and provides details about the plot. In the two and a half minutes that the trailer goes on for it still delivers the idea that the film is a action/thriller,who the main characters are,the obstacles they have to face and their development through the film.After watching this film trailer you can clearly understand the idea of the film plot and the overall tone it will set.

They designed this trailer to make you feel like you need to know what happens as they show you the storyline but decline to discuss the finale. We get to know him a little bit therefore we cant leave his story being unanswered as they really emphasize the danger the main character (Gary) will face. The trailer sells the whole film and can definitely persuade the viewers to watch it. Not only do they leave you wanting more; they put in one worded reviews towards the ending of the trailer to push you even further into it.

This story includes lots of different characters that are significant but the main character, Jack O'Connell as Gary Hook, is most important as the plot evolves around him. Therefore he gets a lot of screen time throughout the duration of the trailer. But there are still other actors that can further clue you in on the nature of the film itself and are introduced into the trailer which can show their own importance in the film.

The editing of this trailer gives us short,snappy and exciting clips to get us really intrigued about the film. They fade clips in and out to a black screen which gives the effect that this is a drama as well as everything being a crazy thriller and action packed movie. They have also included some music and sound effects which are slow and relaxed which is the opposite to how they are putting the film across, so it makes us even more interested.

This trailer definitely gives a good overview of the actual film as its shows a lot of action and drama, but not enough to give away the whole film away. The beginning of the trailer shows quite a bright and happy atmosphere when Gary is with his brother, but as the camera is hand held its shows the scene as wobbly and unsteady which foreshadows what will happen next.It shows a clip of the sergeant telling them their mission which lets the audience know what is happening. It then follows on to violent clips of the Irish community getting angered as well as the chase scene. Right from the beginning the trailer is gripping which makes you want to watch it to find out what happens and if he survives. It firmly holds you into what's going on as there are so many things happening,its hard not to.